MY ROLE
UI/UX Designer
TIMELINE
June 23' - Jan 24'
TYPE
B2B2C
OVERVIEW
TTAND Bridges the gap between travel agents and suppliers by simplifying travel arrangements and operations
PROBLEM STATEMENT
How might we simplify the travel arrangement operations benefiting both supplier and agent?
BREAKING DOWN THE PROBLEM
User Pain Points:
AGENTS
They work with many suppliers and every supplier has their own working system : takes effort to manage them all & quotes get delayed and miscommunicated.
They rely on spreadsheets, emails and standalone tools.
They have too much to look after: Client Information, Booking Details, Financial Details, Email Campaigns, Cancellations etc
Without real time updates from the suppliers regarding the prices, it is difficult to update clients and hence lose their trust.
Small Agencies have difficult scaling their operations.
User Pain Points:
SUPPLIERS
Struggle to connect with diverse network of agents : Marketing effort scattered & not reaching the correct target audience.
Inefficient Communication (Just like Agents) : No Real time Updates, Mis-communications, Delays and Loss of Clients.
Difficulty in managing invoices, payments, cancellations etc.
HOW IS TTAND HELPING?
TTAND provided a centralised platform to the agents called the HUB to address all pain points.
Upon onboarding Agents get access to HUB , where they can manage all their information :
Client Information and adding New Clients
Bookings and Itineraries
Financial Information
Supplier Information
Email Campaigns
Calendars and Events
Programs Offered by TTAND
Agent Website Settings
PROBLEM WITH EXISTING DESIGN
Current website was information put together with outdated design.
Agents spent a lot of time navigating through the cluttered interface
Lack of intuitive design led to confusion and frustation.
Support tickets where piling up increasing the work load of support team.
More mistakes by agent meant increase in time to complete a given task
Training New Agents while onboarding became a challenge
APPROACH
Use a Design System to maintain consistency and provide the visual a modern look and feel.
Eliminate Unnecessary Information which has been there since the beginning of the Company.
DESIGN
Confidential Project Alert!!
This Project is under NDA and can't be showcased publicly. But if you're curious and want the inside scoop, let's chat!
Reach out to me at namrata.ux@gmail.com
KEY TAKEAWAY
Use a Design System to maintain consistency and provide the visual a modern look and feel.
Eliminate Unnecessary Information which has been there since the beginning of the Company.